Monday, March 26, 2012

How do you convince millions to buy something that's free?

Okay, so I missed World Water Day - but this is such an important message, I figured, who cares if it's a few days late???

This video, The Story of Bottled Water, is a great place to start.  [From their website: The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces.]

Second, I urge you to read this article, Bottled versus Tap Water, to learn more about how the bottled water industry has hoodwinked many Americans into thinking their product is superior and thus should be paid for, when you have the exact same stuff free out of your tap.

Plastic Water Bottles - MorgueFile

Unfortunately, our public water systems are underfunded, while we spend countless funds on bottled water, much of which is not regulated and less safe than the tap water we all have free access to.  Imagine if the money put towards wasteful bottled water was put toward tightening regulations on our public water supply!

So, what can you do?  Go to this link.

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